Aktualności
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Dodano: 2014-10-16 11:46
Allegro najbardziej cenioną siecią
Konsumenci mają obecnie cztery najważniejsze potrzeby - wynika z badania przeprowadzonego przez OC&C Consultants. Okazało się, że najlepiej spełnia je Allegro.
Serwis e-commerce został uznany za najbardziej cenioną sieć handlową w badaniu „Retail Proposition Index’ przeprowadzonym przez OC&C Consultants. Otóż konsumenci wskazywali, która z sieci najlepiej zaspokaja jedną lub kilka z czterech najważniejszych obecnie według OC&C potrzeb zakupowych: specjalizację, indywidualizację, autentyczność i połączenie sklepu fizycznego z internetowym (wielokanałowość).
Biorąc pod uwagę powyższe kryteria, najwięcej wskazań miało Allegro (jak widać respondentom nie przeszkadzało to, że Allegro nie jest siecią handlową). Kolejne miejsca zajęli Rossmann, IKEA, Empik i Apart. Wyniki ustalono na podstawie 15 tys. indywidualnych ocen.
Badanie „Retail Proposition Index” jest przeprowadzane co roku w kilkunastu krajach.
Podobne aktualności
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Dodano:
2022-09-29 12:57
Allegro obniżyło prognozy na 2022 rok
"Jesteśmy ostrożni w naszych najnowszych oczekiwaniach" - przyznaje dyrektor finansowy.
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