AliExpress: Polska wśród 3 kluczowych rynków
Chiński koncern zapowiada inwestycje w Polsce.

"Polska pozostaje dla nas jednym z trzech kluczowych rynków w Europie, a także jednym z najlepszych na świecie" – oznajmił dla ISBtech Łukasz Dwulit, dyrektor ds. rozwoju strategicznego na region CEE w Aliexpress. W Europie większe zakupy w tym serwisie odnotowano tylko w Hiszpanii i Francji.
Dyrektor zapowiedział inwestycje na polskim rynku. Do priorytetów zaliczył ulepszenia w sposobach płatności i bliższą współpracę z bankami.
AliExpress jest najlepiej rozpoznawalnym w Polsce zagranicznym serwisem e-commerce – według badania Gemiusa z ub.r. wskazało go spontanicznie 42 proc. kupujących w sieci poza krajem. To dużo lepszy wynik niż Amazona (17 proc.).
Jednak po wybuchu pandemii serwis aliexpress.com w kraju zanotował wyraźny spadek odwiedzin – według danych Gemius/PBI dla Wirtualne Media. W marcu 2020 r. miał ponad 5,5 mln użytkowników, podczas gdy w marcu 2019 r. było ich 6,6 mln. Liczba odsłon zmniejszyła się ze 189,8 mln do 102,7 mln. Obecnie chiński serwis e-commerce jest piąty w tym segmencie pod względem popularności w polskim internecie.
Możliwe, że firmie zaszkodziły obawy wśród polskich konsumentów związane z epidemią. Ponadto UE zamierza zwiększyć kontrolę handlu internetowego z Chin, aby skuteczniej egzekwować podatki od dostarczanych towarów.
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Aliexpress może udostępnić swoją platformę polskim sprzedawcom
Sprawa jest analizowana. Możliwe, że polscy resellerzy będą działać na Aliexpress już za kilka miesięcy.
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VAT e-commerce przystopował e-zakupy z Chin? Ostry spadek przesyłek
Po wprowadzeniu pakietu VAT e-commerce liczba przesyłek spoza UE stopniała o jedną piątą. Zmniejszyła się liczba użytkowników aliexpress.com.
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Aliexpress otworzy centrum logistyczne w Polsce
Chiński koncern nie odpuszcza walki o polski rynek. Pod Łodzią uruchamia centrum logistyczne, które ruszy do początku listopada br.