Acer nie wychodzi z dołka
W IV kw. 2013 r. producent odnotował trzecią z rzędu kwartalną stratę netto. Tym razem bilans był 254,8 mln dol. na minusie. Kierownictwo firmy zdecydowało się na obniżenie swoich wynagrodzeń.

Wynik jest dwa razy gorszy od prognoz analityków (122 mln dol.). Za stratę częściowo odpowiadają odpisy na zapasy i inne koszty (w tym związane z trwającą restrukturyzacją) w wysokości 44 mln dol. Strata operacyjna to 274,4 mln dol. – według producenta jest efektem m.in. cięcia cen produktów z wyższej półki. Obroty spadły o 5,9 proc. w porównaniu z IV kw. 2012 r. – do 2,59 mld dol.
Acer informuje, że w związku z kiepskimi wynikami wyższy menedżment firmy dobrowolnie zmniejszył swoje wynagrodzenia o 30 proc. (począwszy od stycznia br.). Firma przyznaje, że popełniła błędy w inwestycjach – przeceniono popyt na ultrabooki i notebooki z ekranem dotykowym. W ub.r. według Gartnera sprzedaż komputerów Acera zmniejszyła się o 28,1 proc. Przyczynił się do tego m.in. słabnący popyt ze strony konsumentów. Acer przede wszystkim do nich kieruje swoją ofertę sprzętu PC.
Według wstępnych wyników Acer cały 2013 r. zamknął na sporym minusie – miał 687,11 mln dol. straty netto przy przychodach wielkości 12,03 mld dol. (spadek o 16,2 proc. w porównaniu z 2012 r.).
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W magazynach nadal jest za dużo komputerów
Dopiero w II kw. 2023 r. można spodziewać się normalizacji - przewiduje CEO jednego z największych producentów.
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Rynek PC: jakie marki poradzą sobie lepiej
Sprzedaż w II kw. br. spadła o 18 proc. Analitycy wskazują, jaka oferta komputerów będzie bardziej odporna na spowolenienie.