ABC Data planuje ekspansję Xiaomi
W tym roku dystrybutor liczy na 10 proc. udziału Xiaomi w polskim rynku smartfonów. Powstanie sklep firmowy chińskiej marki.

ABC Data, która jest jedynym oficjalnym przedstawicielem i dystrybutorem Xiaomi w Polsce, zapowiedziała poszerzenie portfolio produktów chińskiej marki. W I kw. na rynek wejdą nowe smartfony. Na przełomie stycznia i lutego asortyment ma powiększyć się m.in. o routery i urządzenia Mi Box do Smart TV.
Według danych ABC Daty w ciągu 3 miesięcy sprzedano ponad 20 tys. smartfonów Xiaomi (do oficjalnej dystrybucji weszły w końcu września ub.r.). W tym roku firma liczy duży wzrost sprzedaży, do 10 proc. udziału w polskim rynku smartfonów w końcu 2017 r. Biorąc pod uwagę wielkość rynku na koniec 2015 r., byłoby to ok. 750 tys. urządzeń.
Ponadto w tym roku w Polsce ma pojawić się pierwszy salon firmowy Xiaomi (Mi Home). Zostanie otwarty w Warszawie. Bliższy termin nie jest znany.
Ekspansja w Polsce jest częścią planu rozwoju chińskiego koncernu na świecie. Firma zmienia strategię sprzedaży. Xiaomi ma być nie tylko marką dostępną głównie w Internecie, lecz także w tradycyjnym detalu.
W 2017 r. ma powstać około 200 sklepów firmowych Xiaomi (obecnie działa ponad 50), a do 2020 r. – w sumie 1 tys.
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Europejski rynek smartfonów zanurkował o 16 proc.
„Ogólny klimat w Europie jest nadal ponury" - komentuje analityk.
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Xiaomi zwolni prawie 1 tys. osób
Po spadku sprzedaży o 20 proc. producent zdecydował się na cięcia.