Aktualności
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Dodano: 2010-12-20 11:10
85 proc. internautów kupi prezent w sieci
Zdecydowana większość (85 proc.) polskich użytkowników Internetu zamierza kupić świąteczny prezent online. Ponad 90 proc. z nich wybierze Allegro – wynika z badania ARC Rynek i Opinia.
Zgodnie z danymi ARC na prezent kupiony w sieci internauci zamierzają wydać średnio 110 zł (więcej mężczyźni – 135 zł, kobiety – 96 zł). Najwięcej gotowe są zapłacić osoby w wieku 35-44 lata – 128 zł. Najczęściej prezentów świątecznych online będą szukać respondenci w wieku 25-34 lata.
Jako miejsce gwiazdkowych zakupów zdecydowana większość wskazała Allegro (92 proc.). Mniej niż połowa wybierze Empik.pl (39 proc.) i Merlin.pl (29 proc.). Internauci będą szukać prezentów także w Świecie Książki, na Ebayu i na portalu Intymna.pl.
Badanie zrealizowano metodą ankiet internetowych CAWI (Computer Assisted Web Interviews) w dniach 2-8 listopada 2010 r. na Epanel.pl. Wzięło w nim udział 2586 użytkowników Internetu w wieku 15-75 lat.
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Dodano:
2022-09-29 12:57
Allegro obniżyło prognozy na 2022 rok
"Jesteśmy ostrożni w naszych najnowszych oczekiwaniach" - przyznaje dyrektor finansowy.
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