Aktualności
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Dodano: 2015-01-05 17:10
30 mln zł za reklamę Media Expert?
Emisja spotu reklamowego sieci Media Expert z Eweliną Lisowską kosztowała 30,6 mln zł – wyliczył press.pl.
Do wyliczenia posłużyły stawki cennikowe za emisje
przeprowadzone w telewizji dniach 20 listopada – 28 grudnia 2014 r. Wzięto pod
uwagę dane Nielsen Audience Measurement, według których spot 'Włączamy niskie
ceny” pokazywano w tym okresie prawie 25 tys. razy. Można go usłyszeć także w radiu
i oglądać w Internecie.
Kampania stała się szczególnie głośna po tym, jak w sieci
zawrzało od protestów i kpin. Na Facebooku założono kilkanaście fanpage’y przeciwników reklamy, powstały liczne memy nawiązujące do kreacji Eweliny
Lisowskiej (przykłady tutaj).
Internautów najbardziej irytowała częstotliwość nadawania
spotów. Rzecznik Media Expert zapowiedział w końcu grudnia, że detalista pracuje nad
zmianami w kampanii, aby odbiorcy znaleźli „odrobinę wytchnienia’, co sugeruje, że
reklam będzie mniej.
Ekspert od reklamy cytowany przez press.pl jest zdania, że
irytujące spoty nie zmniejszą sprzedaży Media Expert. Jeżeli ceny będą atrakcyjne,
klienci i tak pójdą do sklepów sieci.
Podobne aktualności
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Deprecated: Creation of dynamic property Timber\Image::$guid is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$menu_order is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Deprecated: Creation of dynamic property Timber\Image::$comment_count is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$filter is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$image_meta is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$_wp_attachment_metadata is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$_wp_attachment_image_alt is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_date_gmt is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Deprecated: Creation of dynamic property Timber\Image::$post_name is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Deprecated: Creation of dynamic property Timber\Image::$post_modified is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_modified_gmt is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_content_filtered is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$guid is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$menu_order is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_mime_type is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$comment_count is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Dodano:
2022-09-09 13:43
Samsung nagrodził polskich partnerów
Podczas dorocznego wydarzenia Channel Meeting producent uhonorował 10 polskich partnerów.
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Deprecated: Creation of dynamic property Timber\Image::$post_name is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$to_ping is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$pinged is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_modified is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_modified_gmt is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_content_filtered is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$guid is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$menu_order is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$post_mime_type is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
Deprecated: Creation of dynamic property Timber\Image::$comment_count is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Dodano:
2022-04-11 12:10
Terg może wstrząsnąć polskim e-handlem
Właściciel Media Expert przejmuje spółkę, która dostarcza platformę e-handlu dla największych detalistów - informuje "Puls Biznesu".
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Dodano:
2022-03-12 09:10
Apel do Euro-net, Media Saturn, Terg, Neonet, Morele, Allegro i Ceneo
"Zwiększony popyt może rodzić pokusę nieuzasadnionego podwyższania cen" - twierdzi prezes UOKiK zwracając się do największych detalistów.
