10 lat Lenovo w Polsce
Lenovo obchodzi 10-lecie polskiego oddziału firmy oraz przejęcia działu PC od IBM. Jest co świętować, bo w tym czasie producent osiągnął pozycję numer 1 na polskim i globalnym rynku. Przy okazji rocznicy szef koncernu w Polsce przybliżył aktualne trendy na rynku.

Rocznica powstania polskiego oddziału Lenovo przypada 1 sierpnia 2015 r. Z tej okazji producent podsumował osiągnięcia ostatniej dekady na polskim i globalnym rynku. Firma przeszła długą drogę od niewielkiego przedsiębiorstwa do światowego lidera w branży komputerowej, a ostatnio rozbudowuje biznes o nowe segmenty.
Spółka znana obecnie jako Lenovo powstała w 1984 r. w Chinach pod nazwą ICT. Startowała z budżetem w wysokości 200 tys. juanów (ok. 120 tys. zł) i 10 inżynierami. W 1989 r. zmieniła nazwę na Legend. W 1999 r. Legend był już jednym z największych dostawców komputerów w regionie Azji i Pacyfiku. W 2004 r. Legend stał się Lenovo. Epoka świetności rozpoczęła się po przejęciu w 2005 r. działu komputerów PC od IBM. Przed 10 laty Lenovo miało 2,3 proc. udziału w globalnym rynku PC (9 miejsce) i 3 mld dol. przychodów. Obecnie jest nr 1, a w roku finansowym zakończonym 31 marca br. osiągnęło 46,3 mld dol. przychodów. Jest już numerem 3 na rynkach smartfonów i serwerów. Nadal głównym źródłem zysków jest oddział PC, który odpowiada za 72 proc. obrotów korporacji.
Polski rynek jest nietypowy
W Polsce firma ma 35,8 proc. udziału w rynku laptopów oraz 43 proc. w segmencie AiO (dane IDC za I kw. br.). Według dyrektora generalnego Lenovo, Andrzeja Sowińskiego, polski rynek komputerów przenośnych jest nietypowy: największa liczba klientów kupuje modele budżetowe, ale bardzo dużo jest nabywców notebooków z segmentu premium.
– To zjawisko można wytłumaczyć tym, że w typowym, krajowym najmniejszym biznesie, czyli tzw. działalności gospodarczej, ten sam notebook służy do pracy jak i zastosowań multimedialnych w domu. Musi więc to być jednostka lepsza, silniejsza niż typowo budżetowa – wyjaśnia szef polskiego oddziału korporacji. – Jeżeli chodzi o trendy to widać mocną tendencję do łączenia funkcjonalności notebooków i tabletów. Można się spodziewać, że to zjawisko będzie postępowało, ale zróżnicowanie tych produktów zostanie utrzymane.
Andrzej Sowiński odnotowuje istotne zmiany, jakie zaszły w rozwoju technologicznym w ciągu ostatnich 10 lat. Np. to, co wówczas wydawało się mrzonką, jak sterowanie głosem czy gestami, wchodzi do praktycznych zastosowań. Jego zdaniem nie można mówić o końcu pewnych kategorii urządzeń (zatem nie nastąpi epoka post-PC), lecz o ewolucji. Istotnym trendem jest wykorzystywana na różne sposoby mobilność.
– Pecety nie wychodzą z użytku, ale zmieniają się, dostosowują do potrzeb użytkowników wykorzystując nowe rozwiązania – podsumowuje Andrzej Sowiński.
Podobne aktualności
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Wzrost sprzedaży Lenovo zatrzymany po 10 kwartałach. Zysk w górę
Topniejący popyt na PC widać w wynikach Lenovo. Rosły natomiast inne biznesy.
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Tablety: dwie marki są najbardziej odporne na spadki
Na idącym w dół rynku (-16 proc. w III kw. br.) kluczową umiejętnością dla producentów będzie pokonanie presji inflacyjnej.