Koncern gamingowy otwiera biuro w Polsce
Pracuje dla niego już 300 osób.

Koncern generujący rocznie 2,6 mld dol. przychodów chce rozwijać w kraju dział R&D.
Playtika, producent gier mobilnych z centralą w Izraelu, otworzył oddział w Warszawie. Planuje rozwój w Polsce i regionie. Powierzchnia ok. 3,3 tys. mkw jest przeznaczona dla ponad 300 obecnych pracowników w kraju (dotychczas działali zdalnie i hybrydowo) i nowych ludzi. Producent rekrutuje programistów i artystów do działu R&D.
Zespół firmy w Warszawie działa od początku 2021 r. Koncentruje się na rozwoju najpopularniejszych gier marki.
Koncern chce wykorzystać potencjał polskiego rynku, zarówno jeśli chodzi o twórców, jak i klientów. W kraju w branży gamedev pracuje ok. 12 tys. osób. Według raportu „The Games Industry of Poland 2021” w ciągu poprzednich 3 lat przychody polskiej branży gamdev rosły po ok. 30 proc., a w 2020 r. jeszcze więcej i wyniosły w sumie 969 mln euro (wówczas ok. 4,2 mld zł), z tym że sporą część z tego wygenerowały największe firmy. Według raportu w Polsce gra ok. 20 mln osób.
Playtika Holding powstała w 2010 r. Była jedną z pierwszych firm oferujących gry w modelu free-to-play na portalach społecznościowych, a później na platformach mobilnych. Na świecie zatrudnia ponad 4 tys. pracowników.
W 2021 r. Playtika osiągnęła 2,58 mld dol. przychodów (wzrost o 8 proc.), a zysk netto zwiększył się przeszło czterokrotnie, do 308 mln dol. (dla porównania największa polska firma gamingowa, czyli CD Projekt, w swoim najlepszym roku 2020 miała ponad 0,5 mld dol. sprzedaży).
Podobne aktualności
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Rynek sprzętu gamingowego w Polsce dostał zadyszki
W I poł. 2022 r. na polskim rynku sprzedano urządzenia dla graczy za 1,4 mld zł – według GfK.
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Also rozkręca ekspansję w chmurowym gamingu
Dystrybutor stworzył gamingową platformę chmurową. Ten biznes wykracza daleko poza granie - zapewnia.