Nowa marka w dużej polskiej grupie IT
To efekt konsolidacji.

Filar Perfomance to obecnie sześć wyspecjalizowanych spółek.
Powstała nowa marka Euvic Performance. Konsoliduje wszystkie spółki funkcjonujące w ramach piątego filaru grupy Euvic („Performance”).
Tym samym spółka FFW Communication zmienia szyld na Euvic Digital i razem z Euvic Media (dawniej ClickAd Interactive) i Euvic Effect (wcześniej All4affiliate) oraz z Euvic360E-com (poprzednio 360E-com) tworzą grupę działając pod marką Euvic Performance.
Filary grupy Euvic tworzą: Software Development, Body/Team Leasing i IT Infrastructure, Innovations, Performance i Commerce Transformation.
Konsolidacja ma na celu wzmocnienie kompetencji i oferty w zakresie kompleksowej obsługi marketingowej i technologicznej – wynika z komunikatu Euvic.
Do tej pory w ramach grupy działały wyspecjalizowane agencje: FFW Communication (agencja digital), Re:buzz (usługi w zakresie moderacji i ochrony reputacji w sieci), Oraganic Seach (agencja SEO), ClickAd Interactive (dom mediowy), All4Affiliate (agencja performance) i 360 E-com (usługi omnichannel retargetingu).
Obecnie powstały marki operacyjne: Euvic Digital, Euvic Buzz, Euvic Organic Search, Euvic Media, Euvic Effect i Euvic 360. Poszczególne spółki zachowają odrębność operacyjną, a na rynku będą funkcjonować pod parasolową marką Euvic Performance.
One Stop Shop
Integracja według Euvic tworzy swego rodzaju One Stop Shop, propozycję kompleksowego marketingu: od strategii, poprzez kreacje, planowanie i zakup mediów, po analizę i narzędzia martech.
Idea jest taka, że grupa zarówno dostarcza klientom rozwiązania technologiczne, jak i pomaga je wdrażać, komunikować, generować na nie popyt i dystrybuować wśród klientów końcowych.
25 proc. wzrostu w 2022 r.
Plany dla filaru Performance na 2022 zakładają wzrost o 25 proc. Co istotne, dotychczasowa integracja spółek już się odbyła na różnych poziomach (jednolita identyfikacja marki, wspólne biuro, współdzielenie projektów oraz wspólne ich prowadzenie oraz wymiana kompetencji).
Docelowo grupa chce specjalizować się we wsparciu e-commerce. Plany rozwoju zakładają zarówno wzrost organiczny, jak i akwizycje.
Grupa Euvic jest jedną z największych grup IT w Polsce. W 2021 r. powiększyła się o 8 podmiotów, obecnie zatrudnia ponad 4,5 tys. specjalistów.
Według prognozy przychód spółek w grupie w całym 2021 r. wyniesie blisko 1 mld zł, a zysk netto ponad 60 mln zł.
Podobne aktualności
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Integrator działający od 30 lat zacieśnił więzy z Euvic
"Widzę mnóstwo synergii i szans biznesowych" - ocenił inwestor.
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Polska grupa IT chce osiągnąć 4 mld zł przychodów do 2030 r.
"Naszą ambicją jest ok. 10 przejęć rocznie” – deklaruje lider grupy.
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