Popyt na iPhone’y niespodziewanie odpuścił
Na nowe iPhone'y 13 nie ma tak wielu chętnych, jak się spodziewano. Powodów może być kilka.

Były długie kolejki czekających na iPhone’y 13. Jednak zainteresowanie zmniejszyło się – wynika z informacji.
Apple poinformowało swoich poddostawców, że popyt na iPhone’y 13 osłabł – podał Bloomberg. Koncern nie komentuje tej informacji.
W październiku br. Apple obniżyło plan dostaw iPhone’ów 13 na 2021 r. o 10 mln zł szt. (z pierwotnie zakładanej liczby 90 mln szt.), co jak przypuszczano wiązało się z niedostatkiem komponentów do produkcji. W efekcie klienci musieli tygodniami czekać na zamówione urządzenia.
Opóźnienia, inflacja, pandemia
Możliwe, że opóźnienia na dobre zniechęciły część konsumentów i zrezygnowali oni z zakupu. Do tego powodem mniejszego popytu na nowe iPhone’y 13 może być rosnąca inflacja i obawy związane z aktualną falą pandemii. Jedno i drugie skłania gospodarstwa domowe do ograniczenia wydatków.
Na to, że zainteresowanie iPhone’ami 13 zmniejsza się, wskazuje kurcząca się kolejka oczekujących na swoje zamówione urządzenie. Obecnie w USA na model Pro trzeba czekać najwyżej 2 tygodnie – informuje Bloomberg. Wcześniej był to mniej więcej miesiąc.
Apple liczył, że w 2022 r. nadrobi tegoroczne ograniczenie dostaw o ok. 10 mln szt., jednak możliwe, że część konsumentów, którzy zastanawiali się nad zakupem modelu 13, w przyszłym roku już raczej poczeka na premierę iPhone’a kolejnej generacji.
Rachunek za niedobory: 6 mld dol.
Producent tak jak i cała branża zmaga się z zakłóceniami w łańcuchu dostaw. W IV kw. finansowym (zakończonym 25 września br.) ograniczyły one przychody Apple’a aż o ok. 6 mld dol.
Sprzedaż iPhone’ów w minionym kwartale wzrosła (w ujęciu wartościowym) o 47 proc., do blisko 39 mld dol., co jednak okazało się wynikiem niższym od oczekiwań. Pozytywny wpływ na bilans miał natomiast iPhone 13, który wszedł na rynek we wrześniu.
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Europejski rynek smartfonów zanurkował o 16 proc.
„Ogólny klimat w Europie jest nadal ponury" - komentuje analityk.
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