Huawei CBG Polska łączy dwa działy. Jedna szefowa
Integracja w grupie konsumenckiej Huawei w Polsce.

Dorota Haller dołączyła do Huawei CBG Polska w 2017 r. jako dyrektorka marketingu w randze CMO. W nowej roli odpowiada również za planowanie strategii sprzedażowej i marketingowej e-sklepu huawei.pl.
Działy marketingu i e-commerce Huawei Consumer Businnes Group Polska zostały połączone w jeden. Kierownictwo nad scalonymi jednostkami biznesowymi przejęła Dorota Haller, dyrektorka marketingu, komunikacji i digitalu, CMO w Huawei CBG. Tym samym od marca br. jest także odpowiedzialna za obszar e-commerce.
„Działania marketingowe i sprzedażowe to sprzężone ze sobą elementy skutecznej strategii rozwoju e-commerce, dlatego efektywne zarządzanie tym obszarem wymaga skoordynowania różnych kompetencji i zasobów” – wyjaśnia integrację Dorota Haller.
„Dziś bardzo ważna jest możliwość komunikacji zdalnej, w czym pomagają nasze produkty oraz możliwość zakupów on-line” – dodaje.
Jednym z celów dyrektor w obszarze e-commerce jest poprawa doświadczeń klientów w e-sklepie huawei.pl. Odpowiada ona teraz także za strategię sprzedażową i marketingową firmowego sklepu Huawei CBG. Grupa konsumencka zajmuje się smartfonami, tabletami, laptopami, urządzeniami wearables, urządzeniami sieciowymi, jak domowe routery, usługami chmurowymi.
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Tablety: dwie marki są najbardziej odporne na spadki
Na idącym w dół rynku (-16 proc. w III kw. br.) kluczową umiejętnością dla producentów będzie pokonanie presji inflacyjnej.
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Huawei wstrzymuje dostawy do Rosji
Nastąpi radykalny zwrot koncernu wobec Rosji - wynika z nieoficjalnych doniesień.
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