Rynek drukarek odżył
Wzrost sprzedaży pokazuje, że druk pozostaje ważny dla domu i biura.

Dobrze sprzedają się domowe drukarki atramentowe i laserowe urządzenia mono – wynika z danych.
Dostawy drukarek i urządzeń wielofunkcyjnych w IV kw. 2020 r. były wyższe o 5 proc. wobec analogicznego okresu ub.r. – według danych IDC dla zachodniej Europy. Przekłada się to na wolumen 5,35 mln szt.
Przychody w dół
Był to drugi kwartał z rzędu na plusie, jednak w ujęciu wartościowym jest słabiej. Wartość rynku w IV kw. 2020 r. spadła o 8,7 proc., do 2,1 mld euro. To skutek ograniczenia sprzedaży sprzętu z wyższych półek cenowych – maszyn A3 i urządzeń produkcyjnych, wskutek lockdownów i pracy zdalnej.
W sumie jednak wyraźny wzrost wolumenów sprawił, że cały 2020 r. zamknął się na minimalnym plusie (+0,6 proc.) w porównaniu z 2019 r., jednak przy spadku wartości sprzedaży.
Więcej projektów i przetargów
Widać oznaki ożywienia w biurach, z uwagi na większą liczbę przetargów i projektów. Jednak w drugiej połowie roku rynek zdominowały zakupy do domowych biur. Doprowadziło to do wzrostu popytu na tanie drukarki atramentowe i monochromatyczne urządzenia laserowe, które pod koniec 2020 r. były łatwo dostępne po konkurencyjnych cenach – twierdzi IDC.
Zakupy nie tylko w e-sklepach
Urządzenia do home office kupowano zwykle w sklepach internetowych albo w retailu, ale też wielu producentów jak i przedsiębiorstwa dostarczały urządzenia swoim pracownikom domowym w ramach usług druku i subskrypcji.
• Dostawy drukarek atramentowych wzrosły o 5 proc. w IV kw. 2020 r., w tym konsumenckie urządzenia o ponad 10 proc.
• Dostawy urządzeń laserowych wzrosły o 5,5 proc. w IV kw. 2020 r., dzięki monochromatycznym urządzeniom wielofunkcyjnym i drukarkom A4.
• Wolumeny w przypadku urządzeń A3 spadły o ponad 12 proc., ponieważ wiele biur pozostało zamkniętych.
• Wartość rynku w IV kw. 2020 r. spadła o 8,7 proc., do 2,1 mld euro.
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