Asus podnosi ceny
To może być początek fali podwyżek.

Drożeją podzespoły jednego z największych producentów.
Nowy rok tradycyjnie zaczyna się od podwyżek, tym razem na rynku komponentów. Podrożeją płyty główne i karty graficzne Asusa – poinformował na Facebooku jeden z menedżerów firmy w USA.
Jak wyjaśnia, powodem jest wzrost kosztów komponentów, kosztów operacyjnych, logistyki i obowiązujące cła. Jak zapewniono we wpisie, Asus pracuje z poddostawcami i firmami logistycznymi nad minimalizacją podwyżek. Nie podano ich skali. Menedżer nie wyklucza podniesienia cen innych produktów w I kw. br.
Asus należy do największych dostawców płyty głównych i kart graficznych, więc jego decyzje mogą przełożyć się na wzrost cen sprzętu. W jego ślady mogą pójść również inni producenci podzespołów.
Według stawek w internetowym Asus Store ceny niektórych kart są już wyższe o ok. 20 proc. od premierowych stawek, a nawet więcej, choć czasem chodzi o inne wersje urządzeń niż podstawowe.
Biznes komponentowy i pozostałe generują 30 proc. przychodów Asusa – według danych za III kw. 2020 r., a resztę – biznes PC. Prognoza na IV kw. 2020 r. zakładała wzrost przychodów z komponentów o 40 proc. rok do roku, a z PC – o 20 proc.
W kwartałach I-III 2020 r. Asus zwiększył światowe przychody o 10 proc., do ok. 9,6 mld USD, a marża brutto wzrosła z 13,6 proc. do 17 proc. Zysk netto poprawił się o 76 proc., do ok. 600 mln USD.
Podobne aktualności
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W magazynach nadal jest za dużo komputerów
Dopiero w II kw. 2023 r. można spodziewać się normalizacji - przewiduje CEO jednego z największych producentów.
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Rynek PC: jakie marki poradzą sobie lepiej
Sprzedaż w II kw. br. spadła o 18 proc. Analitycy wskazują, jaka oferta komputerów będzie bardziej odporna na spowolenienie.