Polska zieloną wyspą na rynku dystrybucji
Sprzedaż w dystrybucji wzrośnie w II kwartale. Prognoza dla naszego kraju jest wyjątkowo pomyślna na tle Europy.

W II kw. 2020 r. przychody ze sprzedaży w kanale dystrybucyjnym w Polsce wzrosną o 7,3 proc. rok do roku – przewiduje Context.
To znacznie lepszy wynik, niż średnia dla całej Europy (-4,1 proc.) oraz na kilku dużych rynkach. Na wyraźnym minusie będą Włochy (-9 proc.), Francja (-8,9 proc.) i Hiszpania (-7,8 proc.).
We Włoszech, Belgii i Hiszpanii widać już pozytywny trend – przychody zaczynają rosnąć, natomiast w Wielkiej Brytanii brak dużych transakcji ma negatywny wpływ. Jednak prognozowany spadek o -4,1 proc. w europejskiej dystrybucji w II kw. br. nie jest tak duży, porównując go do przewidywanego załamania PKB w strefie euro w tym okresie: o -12,5 proc.
"Zwykle mówimy o wydajności branży IT o 1-2 proc. lepszej niż PKB, ale jest ona znacznie lepsza” – zauważa Gurvan Meyer, starszy analityk Contextu.
Według firmy badawczej sprzedaż w kanale dystrybucyjnym w Europie ponownie wyszła na plus w ciągu 4 tygodni kończących się 10 maja br. W 19 tygodniu (4-10 maja) przychody były wyższe o 3,4 proc. niż rok wcześniej, wobec -1,2 proc. w poprzednim tygodniu. W obu tych tygodniach na minusie był natomiast rynek dystrybucji w USA (-7 proc. oraz -3,7 proc. r/r).
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Partnerzy wysoko cenią to, co robią dla nich dystrybutorzy. Z jednym wyjątkiem.
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Polska w czołówce wzrostów na rynku drukarek
Wartość sprzedaży w dystrybucji zwiększyła się dwucyfowo w końcu II kw. br.
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Polski rynek drukarek wyszedł na plus
Odrodziła się sprzedaż konsumencka. Wyższe okazały się zarówno wolumeny, jak i przychody.