Monitory: w Polsce dołek, Europa rośnie
W marcu sprzedaż monitorów w polskiej dystrybucji spadła o 8 proc. Na zachodzie Europy widać inny trend.

W marcu br. polski rynek wchłonął o 8 proc. mniej monitorów do PC niż rok wcześniej – według danych dystrybutorów zebranych przez Context.
Na zachodzie Europy zaobserwowano zupełnie inny trend – sprzedaż w marcu 2020 r. wzrosła 35 proc. rok do roku, przyczyniając się do poprawy w I kw. br. o 18 proc.
Cała I poł. 2020 r. prawdopodobnie również zamknie się na plusie, ale nie na tak dużym jak w I kw. br., czyli największa fala popytu (ale być może nie ostatnia) już minęła – zdaniem analityków.
Kwarantanna zwiększyła popyt
W drugiej połowie lutego, po zamknięciu wielu fabryk w Chinach, rosły zamówienia w dystrybucji. Potem w większości krajów europejskich wiele osób przeniosło się do pracy w domu.
„Ta zmiana spowodowała gwałtowny wzrost popytu na monitory oraz komputery i akcesoria” – mówi Dominika Koncewicz, starszy analityk Contextu.
Zamknięcia szkół pomogły również zwiększyć sprzedaż konsumencką.
"Nadal istnieje duże zapotrzebowanie na monitory w sektorze publicznym, na przykład dla szpitali i administracji. To zwiększone zapotrzebowanie doprowadziło do wzrostu sprzedaży modeli biznesowych i konsumenckich o 18 proc. w pierwszym kwartale” – komentuje ekspert.
Masa towaru dla e-tailu
Klienci znacznie zwiększyli zakupy internetowe. Sprzedaż monitorów z dystrybucji do e-tailu wzrosła szybciej niż w przypadku innych kanałów – w całym I kw. br. o 33 proc. na zachodzie Europy.
Popyt był jednak tak nieoczekiwany i silny, że wielu europejskich dystrybutorów miało niskie zapasy sprzętu.
„W połączeniu z zakłóceniami w dostawach, które w mniejszym lub większym stopniu dotknęły wszystkich producentów, może to prowadzić do niższej sprzedaży w nadchodzących tygodniach i potencjalnie wpłynąć na sprzedaż w maju. Jeśli jednak popyt zarówno ze strony sektora prywatnego, jak i publicznego pozostanie wysoki, a podaż osiągnie normalny poziom, powinniśmy zacząć obserwować ożywienie w końcu II kwartału, które będzie kontynuowane w III kwartale” – przewiduje Dominika Koncewicz.
Sprzedaż monitorów w dystrybucji w marcu 2020 r. (wzrost rok do roku)
Kraj | Wzr |
Wielka Brytania | 66% |
Niemcy | 48% |
Rosja | -1% |
Hiszpania | 28% |
Francja | -15% |
Holandia | 83% |
Włochy | -21% |
Polska | -8% |
Szwajcaria | 68% |
Szwecja | 27% |
Czechy | 54% |
Austria | 34% |
Irlandia | 172% |
Dania | 25% |
Belgia | 12% |
Portugalia | 20% |
Finlandia | 19% |
Norwegia | 15% |
Litwa | 10% |
Łotwa | 81% |
Estonia | 31% |
Słowacja | -49% |
Źródło: Context
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Resellerzy chwalą dystrybutorów
Partnerzy wysoko cenią to, co robią dla nich dystrybutorzy. Z jednym wyjątkiem.
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Polska w czołówce wzrostów na rynku drukarek
Wartość sprzedaży w dystrybucji zwiększyła się dwucyfowo w końcu II kw. br.
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Polski rynek drukarek wyszedł na plus
Odrodziła się sprzedaż konsumencka. Wyższe okazały się zarówno wolumeny, jak i przychody.