Rząd, Allegro i OLX łączą siły
Wspólnie zamierzają przenieść polskich przedsiębiorców do sieci.

Ruszył rządowy projekt "Zarabiaj na e-handlu" dla firmy mikro i MŚP, który ma przenieść polskich przedsiębiorców do internetu. Partnerami przedsięwzięcia są Allegro i OLX. Największe platformy sprzedażowe w kraju obiecują pomoc przedsiębiorcom, którzy rozpoczną działalność online. W ramach projektu mają im zapewnić szkolenia i wsparcie zespołu sprzedażowego.
Minister rozwoju Jadwiga Emilewicz wyjaśnia, że jednym ze sposobów na przetrwanie kryzysu spowodowanego pandemią koronawirusa, może być przeniesienie biznesu do internetu. Akcja ma pomóc przedsiębiorcom dotrzeć do klientów.
Obecnie na Allegro sprzedaje 140 tys. MŚP. Jeszcze przed pandemią platforma e-commerce przewidywała, że w br. ta liczba wzrośnie o 20 proc. (czyli do ok. 170 tys.). Masa ofert ma sięgnąć 200 mln. Nowa akcja zapewne powiększy te liczby. Dzięki ułatwieniom jeszcze więcej przedsiębiorców będzie próbować swoich sił na obu platformach e-commerce.
Z zakupów internetowych korzysta obecnie ponad 28 mln Polaków.
Organizatorami przedsięwzięcia są Ministerstwo Rozwoju, Ministerstwo Funduszy i Polityki Regionalnej oraz Agencja Rozwoju Przemysłu.
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Allegro obniżyło prognozy na 2022 rok
"Jesteśmy ostrożni w naszych najnowszych oczekiwaniach" - przyznaje dyrektor finansowy.
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UOKiK postawił zarzuty OLX
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