Aktualności
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Dodano: 2018-11-15 17:22
Rośnie sieć detaliczna Samsunga
Producent rozbudowuje w Polsce sieć salonów firmowych. Otwarto 22 sklep.
Nowy Samsung Brand Store znajduje się w katowickiej galerii Libero. Jego operatorem jest wielkopolska spółka Matrix Media. Asortyment obejmuje m.in. smartfony, tablety, telewizory, soundbary, monitory, dyski SSD, sprzęt AGD. Ideą sklepów firmowych jest nie tyle generowanie obrotów na sprzedaży, co zwiększenie obecności marki w przestrzeni publicznej i umożliwienie zapoznania się potencjalnym klientom z najnowszymi produktami i rozwiązaniami producenta. W salonach można sprawdzić produkty w działaniu i zasięgnąć rady eksperta. "Największą wartością tego typu przestrzeni jest możliwość doświadczenia synergii całego ekosystemu Samsung" – twierdzi Olaf Krynicki, rzecznik prasowy Samsung Electronics Polska.
Samsung rozpoczął budowę sieci sklepów firmowych w Polsce w 2013 r. Operatorami sklepów są Matrix Media oraz iTerra.
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Dodano:
2022-11-15 20:15
Europejski rynek smartfonów zanurkował o 16 proc.
„Ogólny klimat w Europie jest nadal ponury" - komentuje analityk.
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Dodano:
2022-11-02 17:11
Tablety: dwie marki są najbardziej odporne na spadki
Na idącym w dół rynku (-16 proc. w III kw. br.) kluczową umiejętnością dla producentów będzie pokonanie presji inflacyjnej.
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Dodano:
2022-10-25 09:19
„Duży wzrost, duża przyszłość” – Jacek Klee o rynku monitorów
O trendach na rynku monitorów, jego przyszłości i kluczowej roli partnerów w tym biznesie w nowym podcaście CRN Polska Tech Trendy Biznes rozmawiamy z Jackiem Klee, Senior Sales Managerem w Samsung Electronics.
