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Dodano: 2017-05-23 21:56
iPhone ma najwierniejszych użytkowników
92 proc. właścicieli iPhone’ów deklaruje, że przy zakupie kolejnego aparatu wybierze podobne urządzenie.
Jak wynika z badania Morgan Stanley, odsetek lojalnych użytkowników iPhone’ów wzrósł o 6 proc. w stosunku do deklaracji z ubiegłego roku.
Samsung ma 77 proc. powracających użytkowników. To najlepszy wynik w grupie urządzeń z Androidem. Marki takie jak LG, Motorola czy Nokia mają po około 50 proc. lojalnych użytkowników.
Na rynku urządzeń wyposażonych w system Android jest duża konkurencja. Użytkownicy mają większe możliwości wyboru, stąd nie są zobligowani do trzymania się jednej marki.
Ci, którzy zdecydują się na iOS, są skazani na urządzenia Apple’a. Autorzy badania potwierdzają, że na powtórny wybór iPhone’a znaczący wpływ ma traktowanie go nie tylko w kategoriach użytkowych lecz także lifestyle’owych.
Źródło: Businessinsider.com
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Dodano:
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Europejski rynek smartfonów zanurkował o 16 proc.
„Ogólny klimat w Europie jest nadal ponury" - komentuje analityk.
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