Zmiany na polskim rynku drukarek atramentowych
Doszło do przetasowań wśród największych producentów.

W IV kw. 2016 r. największy udział w sprzedaży ilościowej drukarek atramentowych na polskim rynku miało HP (ponad 50 proc.), natomiast na pozycję numer 2 wysunął się Epson (blisko 17 proc.) – według IDC. Wyprzedził Canona i Brothera (obie marki miały ponad 16 proc. udziału).
Epson wysunął się na drugie miejsce pod względem liczby urządzeń atramentowych dostarczonych na polski rynek w IV kwartale 2016 r. (źródło: IDC).
Udziały największych producentów w ujęciu wartościowym były nieco inne. HP miało prawie 39 proc. udziału, natomiast Epson przekroczył 26 proc., dystansując Brothera (21 proc.) i Canona (13 proc.).
W ujęciu wartościowym udział Epsona w polskim rynku jest większy niż w ujęciu ilościowym (źródło: IDC).
Epson podaje, że IV kwartał 2016 r. był dla firmy najlepszy od lat. Sprzedaż w tym czasie wzrosła o 58 proc. w stosunku do analogicznego okresu w 2015 r., a wartość sprzedaży o 21 proc. W ciągu jednego kwartału firma zwiększyła udział w segmencie drukarek atramentowych w Polsce z 11 proc. (w III kw. 2016 r.) do blisko 17 proc. (w IV kw. 2016 r.).
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Przewidywalne wydatki na IT
Coraz więcej firm nie chce kupować urządzeń drukujących, by samodzielnie nimi zarządzać, serwisować, ubezpieczać itd. Zamiast tego wolą eksploatować je w modelu usługowym (MPS).
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Oszczędność czasu i środowiska
Atramentowe drukarki Epson są skonstruowane w ten sposób, że posiadają mniej elementów niż urządzenia laserowe. Co więcej, sama głowica drukująca nie jest w nich materiałem eksploatacyjnym i nie musi być regularnie wymieniana.