Duże zmiany na Allegro
Zmiany są ważne dla sprzedawców. Rozpoczną się od 25 stycznia br.

Zmiany mają zmotywować sprzedających do poprawiania jakości usług i ułatwić kupującym wybór solidnej firmy. Pierwsza kwestia to system ocen. Od 25 stycznia br. transakcje będą mogli oceniać tylko kupujący. Sprzedawcy stracą taką możliwość. Pozostanie im jednak opcja odpowiedzi na komentarz negatywny. Znikną oceny neutralne.
Jeśli kupujący wystawi błędny lub naruszający zasady komentarz – będzie możliwość jego poprawy lub usunięcia, tak jak obecnie.
Według Allegro komentowanie transakcji przez sprzedających nie ma uzasadnienia, gdy ponad 85 proc. z nich dotyczy produktów oferowanych przez firmy, a nie osoby prywatne (dominowały przed laty). Zmiany są także elementem transformacji z serwisu aukcyjnego do platformy profesjonalnego e-handlu.
„Możliwość wystawiania komentarzy tylko przez kupujących wyeliminuje komentarze odwetowe nieuczciwych sprzedawców. Dzięki temu kupujący nie będą bać się wyrazić swojej opinii, nawet, gdy będzie ona negatywna”. – uzasadnia rzecznik Allegro, Paweł Klimiuk.
Uspokaja, że przed negatywnymi komentarzami konkurencji sprzedawców będzie chronić planowany przez Allegro mechanizm przeciwdziałający ocenom nie mającym odzwierciedlenia w rzeczywistości. Na razie brak szczegółów na jego temat.
Od 1 kwietnia br. ocenę będzie mógł wystawić tylko kupujący, który dokonał pełnej aktywacji konta na Allegro.
Na początku lutego wejdzie w życie kolejna zmiana. Ocena transakcji będzie obejmowała ostatnie 12 miesięcy, a nie tak jak dotychczas cały okres historii konta. Ma to pomóc klientom w wyborze sprzedających, którzy aktualnie mają dobre opinie.
W przyszłości Allegro planuje kolejne zmiany. Mianowicie cząstkowe oceny sprzedaży (zgodność przedmiotu z opisem; kontakt ze sprzedających; czas realizacji zamówienia, koszt wysyłki) wystawiane przez kupujących staną się widoczne dla sprzedających. Ma im to umożliwić poprawę niedociągnięć. Ponadto do 90 dni skróci się czas na wystawienie oceny transakcji.
W drugiej połowie br. Allegro ma wprowadzić rozwiązanie, które będą powiadamiać sprzedawcę, kiedy jego wskaźniki jakości się pogorszą i co trzeba poprawić.
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Allegro obniżyło prognozy na 2022 rok
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