Tablety: nie wszystkie będą spadać
W Europie Środkowej i Wschodniej sprzedaż tabletów według IDC zmniejszyła się w I kw. o ponad 20 proc., ale zdaniem analityków są urządzenia, na które popyt będzie rosnąć.

Dołek odnotowany w minionym kwartale jest w dużej mierze konsekwencją kryzysu w Rosji i na Ukrainie oraz drogiego dolara, ale według IDC zwiększa się także nasycenie rynku w regionie. Skutkiem jest wydłużenie cyklu wymiany urządzeń. Zdaniem analityka są jednak segmenty, w których sprzedaż może rosnąć: modele 2 w 1 (z dołączaną klawiaturą), tablety z modemem 4G/LTE, urządzenia z większą pamięcią oraz cechujące się długim czasem pracy na baterii. Według IDC tablety umożliwiające połączenia w sieci komórkowej zwiększają przychody producentów i operatorów. Ponadto zarówno 2 w 1 jak i klasyczne tablety mogą znaleźć zastosowanie w firmach.
Liderem sprzedaży w regionie pozostał Samsung, mimo spadku o ponad 10 proc. (rok do roku). Spośród liderów tylko Lenovo osiągnęło wzrost (20,9 proc.), dzięki konkurencyjnym cenom i wysokiej jakości swoich produktów. Ponad 50-procentowy spadek odnotowało Prestigio, jednak poszerzając ofertę urządzeń z Windowsem częściowo zrekompensowało sobie w ten sposób spadek marż na sprzedaży modeli z Androidem.
Sprzedaż tabletów i urządzeń 2 w 1 w regionie CEE w I kw. br. (tys. szt.)
Producent |
Dostawy w I kw. 2015 r. |
Udział w rynku w I kw. 2015 r. |
Dostawy w I kw. 2014 r. |
Udział w rynku w I kw. 2014 r. |
Wzrost |
Samsung |
570 |
20,8% |
639 |
18,6% |
-10,8% |
Lenovo |
359 |
13,1% |
297 |
8,6% |
20,9% |
Apple |
158 |
5,7% |
425 |
12,3% |
-62,9% |
Asus |
155 |
5,7% |
360 |
10,4% |
-57,0% |
Prestigio |
81 |
3,0% |
192 |
5,6% |
-57,9% |
Inni |
1 421 |
51,8% |
1 529 |
44,4% |
-7,1% |
Razem |
2 774 |
100,00% |
3 442 |
100,00% |
-20,29% |
Źródło: IDC
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Zarządzanie danymi pociągnie wydatki na infrastrukturę
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Tablety: dwie marki są najbardziej odporne na spadki
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