Asus jest zainteresowany przejęciem HTC
HTC pogrążyło się w kryzysie. Wygląda na to, że znalazła się firma zainteresowana zakupem producenta smartfonów.

Szef Asusa, Johnny Shih, na spotkaniu firmowym stwierdził, że jest otwarty na przejęcie HTC – poinformował Reuters, powołując się na dyrektora finansowego firmy, Davida Changa. CFO dał jednocześnie do zrozumienia, że szanse na transakcję nie są duże, ponieważ Asus zawsze stawiał na rozwój organiczny. Tym niemniej takie dywagacje wskazują na to, iż kierownictwo Asusa rozważa możliwość przejęcia.
Zakup HTC, w tym patentów mobilnych, pozwoliłby Asusowi umocnić się na rynku smartfonów, co jest jednym z priorytetów firmy (w II kw. br. sprzedaż tych urządzeń ma wzrosnąć o 60 proc. w porównaniu z I kw. br.), w sytuacji, gdy kurczy się rynek PC. Zwłaszcza w segmencie high – end Asus mógłby zyskać. Obecnie oferuje głównie sprzęt z niższych półek cenowych, gdzie panuje największa konkurencja.
Pozyskanie dużego inwestora mogłoby także pomóc HTC. Ostatnio producent znacznie obniżył prognozę wyników – w II kw. br. przychody będą mniejsze o prawie 50 proc. niż rok wcześniej, a wynik netto zamknie się na minusie. Mimo znanej marki sprzęt HTC nie schodzi dobrze w segmencie smartfonów premium, w którym dominują Apple i Samsung. Wynika to po części ze skromniejszych możliwości marketingowych producenta.
Obie firmy nie komentują szerzej możliwości przejęcia HTC przez Asusa.
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