Małe i średnie firmy wymieniają laptopy co 3 lata
Polskie MSP wymieniają sprzęt komputerowy w zależności od jego typu co 2–5 lat. Najczęściej szukają go w Internecie. Badanie Lenovo pokazuje, że dostawcy muszą dbać o wszystkie kanały dostępu do klientów, ważne jest przygotowanie merytoryczne sprzedawców i obecność w sieci.

Najkrócej w małych i średnich firmach wykorzystywane są netbooki – wymieniane średnio po 2,1 roku użytkowania. O ponad rok dłużej wykorzystywane są notebooki i laptopy, a w przypadku stacjonarnych pecetów czas użytkowania oscyluje w granicach 3,8 roku – wynika z raportu Lenovo „Badanie zwyczajów i zachowań przedsiębiorstw 2015”. Jako powód wymiany respondenci wskazują zniszczenie i zużycie sprzętu – odpowiednio 73 proc. i ponad 40 proc. Znaczniej rzadziej znaczenie ma aktualizacja oprogramowania bądź konieczność zakupu urządzeń dla nowych pracowników. Takie przyczyny podaje 30–40 proc. respondentów.
Z raportu Lenovo „Komputery w polskich MŚP 2015” wynika, że najważniejszym kryterium wyboru nowych urządzeń jest ich jakość. Uważa tak 69 proc. pytanych, a 67 proc. kieruje się niską ceną. Liczy się także ogólna renoma producenta (37 proc.) i dostawcy (20 proc.). Wśród czynników wyboru sprzętu mobilnego 84 proc. respondentów wskazało na wagę urządzenia.
– Cena dalej jest bardzo ważnym kryterium wyboru oferty. Dlatego ponad 54 proc. respondentów wiedzę na temat poszczególnych rozwiązań i nowości czerpie z porównywarek internetowych – podkreśla w rozmowie z agencją Newseria Biznes Maciej Polak, PC business development manager w Lenovo.
Tyle samo firm wskazało, że najlepszym źródłem informacji o sprzęcie są sklepy internetowe. Ze specjalistycznych serwisów zajmujących się tematyką IT korzysta co trzeci przedsiębiorca, podobnie jak z rankingów online. Ważne dla MSP są także inne źródła danych – na 13 źródeł 7 z nich znajduje się poza Internetem. Wśród nich najcenniejsze dla MŚP są rekomendacje znajomych (42 proc.), fachowa prasa (38 proc.) oraz informacje od dostawców (33 proc.). Stosunkowo rzadko firmy z sektora MŚP czerpią wiedzę z konferencji i spotkań (14 proc.) oraz blogów specjalistów IT (18 proc.).
Sposoby zbierania informacji różnią się w zależności od wielkości firmy oraz od wieku i wykształcenia kadry menadżerskiej. Mniejsze organizacje najbardziej ufają rekomendacjom znajomych, a większe – dostawcom sprzętu oraz specjalistycznym serwisom internetowym. Dla młodszych respondentów pierwszym wyborem jest Internet. Z kolei osoby bardziej wykształcone biorą pod uwagę kilka źródeł.
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Wzrost sprzedaży Lenovo zatrzymany po 10 kwartałach. Zysk w górę
Topniejący popyt na PC widać w wynikach Lenovo. Rosły natomiast inne biznesy.
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Tablety: dwie marki są najbardziej odporne na spadki
Na idącym w dół rynku (-16 proc. w III kw. br.) kluczową umiejętnością dla producentów będzie pokonanie presji inflacyjnej.