Polski rynek m-commerce rośnie najszybciej w Europie
Wartość transakcji realizowanych za pośrednictwem urządzeń mobilnych w Polsce zwiększyła się w ciągu roku o 722 proc. – wynika z „zanox Mobile Performance Barometer”.

Według zanoksa – firmy zajmującej się reklamą internetową – internetowe zakupy przez telefon albo tablet najczęściej robią użytkownicy urządzeń z Androidem (43 proc.). Wyróżnia nas to na tle Europy, gdzie dominuje sprzęt Apple’a (75 proc. transakcji). Zdaniem firmy rewolucja w handlu mobilnym zaczęła się w 2011 roku, kiedy to odnotowano 2 mln transakcji za pośrednictwem urządzeń przenośnych na łączną kwotę 0,5 mld zł (co oznacza jeden zakup co 15 sek.). Pod względem tempa wzrostu polski rynek m-commerce jest numerem 1 w Europie. Zanox zwraca jednak uwagę, że biznes nie docenia wagi reklamy mobilnej – jedynie 10 proc. reklamodawców przygotowało mobilne wersje stron, na które kierowani byli klienci.
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