Sprzedaż smartfonów powyżej oczekiwań
W I kw. 2014 r. sprzedaż smartfonów na świecie wyniosła 266,9 mln szt. i była wyższa, niż w IV kw. ub.r. Samsung umocnił się na pozycji lidera – ustalił TrendForce.

W porównaniu z ostatnim kwartałem roku wzrost wyniósł 1,13 proc., głównie dzięki popytowi w Chinach. Wynik lepszy niż oczekiwano był w dużej mierze związany z ofertą modeli z 4G/LTE.
W II kw. br. TrendForce przewiduje jeszcze większy wzrost kwartał do kwartału – o 6,7 proc., co oznacza sprzedaż na poziomie 284,5 mln szt. Kontynuacja trendu zdaniem analityków jest związana z premierami nowych flagowych urządzeń największych marek, które wyprzedzą wypuszczenie na rynek iPhone’a następnej generacji. Przewidywana jest zarówno stabilizacja cen modeli z najwyższej półki, jak i wielkości sprzedaży.
Jeśli chodzi o największe marki, w I kw. 2014 r. Samsung umocnił się na pozycji numer 1 z blisko 35-procentowym udziałem w rynku, głównie dzięki popytowi na modele z dolnego i średniego segmentu. Z kolei Apple stracił. W opinii analityków dopiero w II poł. 2014 r. nowe iPhone’y wpłyną pozytywnie na bilans sprzedaży.
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Europejski rynek smartfonów zanurkował o 16 proc.
„Ogólny klimat w Europie jest nadal ponury" - komentuje analityk.
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Najgorszy III kwartał na rynku smartfonów od 2014 r.
Nie widać oznak poprawy. "Ponure perspektywy gospodarcze skłoniły konsumentów do opóźnienia zakupów" - komentuje analityk.
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