Allegro, HP i Nokia godne zaufania
W badaniu European Trusted Brand zorganizowanym przez Reader’s Digest konsumenci głosowali na marki, które darzą zaufaniem, m.in. wśród dostawców komputerów, telefonów i firm internetowych.

W sondażu wzięli udział respondenci z 12 krajów: Belgii, Czech, Finlandii, Francji, Holandii, Niemiec, Polski, Portugalii, Rosji, Rumunii, Słowenii, Szwajcarii (w sumie 18,3 tys. osób). W Polsce badanie przeprowadzono drogą e-mailową na reprezentatywnej próbie 1049 osób. W każdej kategorii przyznawano równorzędne nagrody: Złote Godła – dla marki, która otrzymała najwięcej spontanicznie oddanych głosów (czyli po prostu konsumenci stwierdzili, że jej najbardziej ufają, polecają ją) oraz Kryształowe Godła – dla brandów, które zostały najwyżej ocenione według 5 kryteriów: jakość, stosunek wartości do ceny, wizerunek, zrozumienie potrzeb klienta i społeczna odpowiedzialność.
W kategorii Firma Internetowa uczestnicy w obu przypadkach (Złoto i Kryształ) wskazali na Allegro. Serwis uzyskał najwyższy wynik 22,48 pkt. (na możliwych 25 pkt.).
Ponadto w kategoriach związanych z branżą IT ludzie obdarzyli największym zaufaniem następujące marki (na pierwszym miejscu wymieniono laureatów Złotego Godła, na drugim Kryształowego Godła):
Komputer osobisty
HP
Sony
Telefon komórkowy/smartfon
Nokia
Samsung
Aparat fotograficzny
Nikon
Canon
Operator telefonii komórkowej
Plus
Play
Urządzenia AGD
Bosch
Amica
Boscha oraz Duracell wybrano także jako marki najbardziej przyjazne środowisku (w rankingach „sprzęt AGD” i „baterie”).
Z ciekawostek badania: w European Trusted Brand 2013 konsumenci zapytani o najbardziej godną zaufania osobistość wśród przedsiębiorców wskazali w większości na Jana Kulczyka, zaś w rankingu polityków zwyciężył Donald Tusk.
Podobne aktualności
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Allegro obniżyło prognozy na 2022 rok
"Jesteśmy ostrożni w naszych najnowszych oczekiwaniach" - przyznaje dyrektor finansowy.