Producenci PC będą opróżniać magazyny
W I kw. br. dostawy komputerów w regionie EMEA zmniejszyły się o 7,7 proc. w porównaniu z I kw. ub.r. Za spadek odpowiadają zawirowania na rynku walutowym i słaby popyt w firmach.

W poprzednim kwartale na rynki krajów EMEA producenci sprowadzili 20,2 mln urządzeń PC. Według IDC spadek był spodziewany, po tym jak kończy się wymiana sprzętu związana z końcem wsparcia Windows XP w ub.r. Na popyt miał niebagatelny wpływ także drogi dolar, który doprowadził do wzrostu cen komputerów w walutach lokalnych. Większe było zapotrzebowanie na modele przenośne (-3,6 proc.) niż desktopy (-14 proc.).
W Europie Środkowej i Wschodniej spadek wyniósł 23 proc., a w zachodniej Europie – 2 proc., podczas gdy sprzedaż laptopów wzrosła tam o 8,4 proc.
’Spodziewaliśmy się o wiele słabszych wyników na rynku konsumenckim w zachodniej Europie. Wygląda jednak na to, że producenci nadal dostarczają urządzenia z Windows Bing, aby zwiększyć sprzedaż” – komentuje Maciek Górnicki, analityk IDC.
Jego zdaniem w kolejnych kwartałach sprzedaż spadnie, ze względu na drogiego dolara i zmiany w promocji Windows Bing. Dołek będzie szczególnie wyraźny na rynku konsumenckim, ponieważ producenci ograniczą dostawy na rynek, aby zmniejszyć zapasy w magazynach, które pozostały po IV kw. ub.r. i I kw. br. Także segment biznesowy odnotuje słabsze wyniki, ponieważ wymiana sprzętu w firmach trwa już 5 kwartałów.
Według IDC można liczyć na większe zainteresowanie komputerami w II poł. br., gdy na rynku pojawią się urządzenia z Windows 10 i nową platformą Intela.
Inaczej niż na świecie, liderem rynku w regionie EMEA pozostaje HP, głównie dzięki większej sprzedaży laptopów.
Dostawy komputerów w regionie EMEA (w mln szt.).
Producent |
Dostawy |
Dostawy |
Udział |
Udział |
Wzrost rok do roku |
HP |
4,702 |
4,708 |
21,4% |
23,2% |
0,1% |
Lenovo |
3,457 |
4,141 |
15,8% |
20,4% |
19,8% |
Dell |
2,453 |
2,205 |
11,2% |
10,9% |
-10,1% |
Acer |
2,106 |
1,76 |
9,6% |
8,7% |
-16,4% |
Asus |
1,918 |
1,751 |
8,7% |
8,6% |
-8,7% |
Inni |
7,306 |
5,689 |
33,3% |
28,1% |
-22,1% |
Razem |
21,942 |
20,254 |
100,0% |
100,0% |
-7,7% |
Źródło: IDC
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