Aktualności
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Dodano: 2013-09-13 12:45
Context: Samsung liderem polskiego rynku tabletów
W II kw. 2013 r. koreańska firma zdominowała polski rynek tabletów. Udział Apple'a zmniejszył się pięciokrotnie.
Według danych z panela dystrybucyjnego Contextu w minionym kwartale na naszym rynku zostało sprzedanych 313,3 tys. tabletów, czyli o 271,7 proc. więcej niż w II kw. 2012 r. Przychody dostawców zwiększyły się w dużo mniejszym stopniu, bo o 160,2 proc., co jest związane ze spadkiem średniej ceny tabletu w porównaniu z ub.r.
W tym roku klienci najchętniej kupują Samsungi, które w zestawieniu Contextu w II kw. 2012 r. miały niecałe 4 proc. udziału w sprzedaży. Spory wzrost w porównaniu z ub.r. odnotował Acer, który wysunął się na drugie miejsce w rankingu.
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Tablety – udziały producentów |
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Producent |
Udział w |
Udział w |
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Samsung |
3.70% |
33.40% |
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Acer |
1.20% |
5.80% |
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Apple |
26.70% |
5.50% |
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Asus |
4.90% |
4.70% |
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GoClever |
5.10% |
3.70% |
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Lenovo |
1.00% |
2.00% |
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Pozostali |
49.30% |
41.70% |
Źródło: Context, panel dystrybucyjny
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