Yarvik zbankrutował, ale marka raczej nie zniknie
Nedis, szwajcarski dystrybutor i producent, przejął aktywa upadłej firmy Sweex, właściciela marki tabletów Yarvik.

Transakcja obejmuje udziały, znaki towarowe i bazę klientów Sweex’a. Jej wartość nie została ujawniona. Nedis stał się właścicielem marek: Yarvik (tablety i smartfony), Sweex (akcesoria) i Rocking Residence (sprzęt audio). Zdaniem ITDistri dzięki akwizycji te brandy nie powinny zniknąć z rynku europejskiego, choć wielu dystrybutorów wycofało je po upadłości Sweex’a. Holenderska firma zbankrutowała kilka tygodni temu z powodu kosztów serwisu, związanych z dużą awaryjnością tabletów i smartfonów Yarvik. Zwroty sięgały 15 proc., generując koszty rzędu 4 mln euro. Sweex miał problemy już w zeszłym roku, ale za późno zareagował na złą sytuację z jakością sprzętu i serwisem. Nie pomogła zmiana dyrektora generalnego w październiku 2013 r. Błędem była zdaniem nowego szefa, Leona Shelvesa, koncentracja na marce Yarvik, a nie Sweex, która mogła podźwignąć firmę oferując akcesoria do urządzeń Apple’a.
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