Samsung: to będzie trudny rok
Koreański producent spodziewa się, że w tym roku otoczenie biznesowe nie będzie sprzyjające dla firmy, ze względu na kiepską sytuację gospodarczą na świecie oraz rosnącą konkurencję.

W noworocznym oświadczeniu skierowanym do pracowników Samsung stwierdził, że 2016 r. będzie stał pod znakiem niewielkiego globalnego wzrostu, tak jak ub.r., z tym że zwiększy się niepewność na rynkach związana np. z ryzykiem finansowym w krajach rozwijających się. Co więcej, można spodziewać się zaostrzenia konkurencji na najważniejszych dla biznesu firmy rynkach – smartfonów i pamięci.
Komentarz nie odnosi się do wyników, pojawił się natomiast w sytuacji, gdy rosną obawy co do bilansu IV kw. 2015 r. Pojawiły się przypuszczenia, że negatywny wpływ na wyniki Samsunga spadających cen półprzewodników i wyświetlaczy ciekłokrystalicznych był większy niż prognozowano. Analitycy obniżyli o 5,9 proc. – 8,1 proc. prognozę zysku operacyjnego, nawet do 5,41 mld dol. Samsung już w październiku ub.r. informował, że zysk operacyjny w ostatnim kwartale 2015 r. będzie mniejszy niż w III kw. ub.r.
W III kw. 2015 r. Samsung wypracował 4,8 mld dol. zysku netto i 6,3 mld dol. zysku operacyjnego przy przychodach 45,4 mld dol.
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Europejski rynek smartfonów zanurkował o 16 proc.
„Ogólny klimat w Europie jest nadal ponury" - komentuje analityk.
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Tablety: dwie marki są najbardziej odporne na spadki
Na idącym w dół rynku (-16 proc. w III kw. br.) kluczową umiejętnością dla producentów będzie pokonanie presji inflacyjnej.
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„Duży wzrost, duża przyszłość” – Jacek Klee o rynku monitorów
O trendach na rynku monitorów, jego przyszłości i kluczowej roli partnerów w tym biznesie w nowym podcaście CRN Polska Tech Trendy Biznes rozmawiamy z Jackiem Klee, Senior Sales Managerem w Samsung Electronics.