Acer kończy z produkcją tanich laptopów
Tajwański koncern już nie będzie oferował sprzętu z niższej półki cenowej. Tę rolę przejmie jego marka zależna – Packard Bell.

Acer chce porzucić wizerunek dostawcy taniego sprzętu i powalczyć o klientów w segmencie premium, konkurując z takimi markami jak Dell, Asus, HP, a nawet Apple. Według serwisu TechRadar koncern wycofa się z produkcji laptopów w cenie poniżej 400 funtów (ok. 2 tys. zł). Tanie urządzenia staną się bowiem domeną przejętej w 2008 r. przez Acera firmy Packard Bell. – Staramy się odróżnić te marki tak bardzo, że przeciętny konsument nawet nie ma pojęcia, iż są ze sobą powiązane – wyjaśnia strategię Acera jeden z jego przedstawicieli, cytowany przez TechRadar.
Ostatnio Acer rozwija produkcję ultrabooków – w maju i czerwcu na rynek weszły modele M3 i S5, kolejne pojawią się wraz z premierą Windows 8.
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Dopiero w II kw. 2023 r. można spodziewać się normalizacji - przewiduje CEO jednego z największych producentów.
Deprecated: Creation of dynamic property Timber\Image::$image_meta is deprecated in /home/sarotaq/crn/wp-content/plugins/timber-library/lib/Core.php on line 71
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Sprzedaż w II kw. br. spadła o 18 proc. Analitycy wskazują, jaka oferta komputerów będzie bardziej odporna na spowolenienie.