Empik nie przejmie Merlina – UOKiK zakazał transakcji
Przejęcie Merlina przez Empik doprowadzi do ograniczenia konkurencji – uznała prezes UOKiK. Wydanie decyzji zostało poprzedzone największym w historii urzędu badaniem rynku.

Zdaniem prezes urzędu, Małgorzaty Krasnodębskiej-Tomkiel, fuzja Empiku i Merlin.pl doprowadziłaby do ograniczenia konkurencji na rynkach detalicznej sprzedaży internetowej książek niespecjalistycznych oraz płyt z muzyką. Ponadto negatywnie wpłynęłaby na krajowy rynek zakupu książek niespecjalistycznych. W trakcie postępowania przeprowadzono największe w historii UOKiK badanie rynku, które objęło 1100 podmiotów, w tym wydawnictwa, dystrybutorów, sklepy. Wniosek: połączenie dwóch liderów rynku przy rozdrobnieniu konkurencji oznaczałoby brak możliwości wywierania istotnej presji konkurencyjnej na nowy podmiot i ułatwiłoby połączonym spółkom wykorzystywanie siły największego gracza.
Badanie trwało od lipca 2010 r., kiedy to Empik i Merlin porozumiały się w sprawie fuzji pionu sprzedaży internetowej Empiku z Merlin.pl. Z połączenia miała powstać osobna spółka E-Newco, a Empik otrzymałby 60 proc. akcji Merlina. Wartość transakcji oceniano na 115-130 mln zł.
Od 2004 roku jest to szósta decyzja zakazująca. W ubiegłym roku UOKiK wydał 150 decyzji, z których żadna nie była negatywna. W dwóch przypadkach zielone światło zostało uzależnione od spełnienia przez przedsiębiorców określonych warunków, jednak zdaniem prezes urzędu nie ma takiej opcji w przypadku planu fuzji Empiku z Merlinem. Zakaz jest bezwarunkowy.
Decyzja nie jest prawomocna. Empik może odwołać się do Sądu Ochrony Konkurencji i Konsumentów.
W sierpniu ub. roku Redcoon zadeklarował gotowość przejęcia Merlina, gdyby UOKiK nie wyraził zgody na fuzję z Empikiem. Na razie sieć nie odniosła się do decyzji urzędu.
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UOKiK postawił zarzuty OLX
Portal wprowadza konsumentów w błąd sortując oferty - uważa szef urzędu. To nie jedyny zarzut.