Mobilni klienci częściej kupują
Prawie 80 proc. wyszukiwań za pomocą smartfonów kończy się zakupem. To więcej niż w przypadku klientów z komputerami, ale tylko kilka proc. przedsiębiorców dostosowało swoją stronę do urządzeń mobilnych.

Według danych podawanych przez mGenerator 2 na 3 polskich internautów to konsumenci cyfrowi, tzn. kupują online i szukają informacji w Internecie. W przypadku wyszukiwań ze smartfonów 78 proc. kończy się zakupem. Dla tabletów odsetek ten wynosi 64 proc., a wśród użytkowników komputerów (stacjonarnych oraz laptopów) – 61 proc. Jednak jak ustalił mGeberator 5,3 proc. z ponad 2 tys. przebadanych firm ma stronę w wersji dostosowanej pod smartfony i tablety.
Z kolei 72 proc. menedżerów w polskich firmach nie dysponuje wyodrębnionym budżetem na rozwój firmowej strony internetowej lub e-sklepu. W efekcie nie mają odpowiedniej infrastruktury do obsługi mobilnych klientów.
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Europejski rynek smartfonów zanurkował o 16 proc.
„Ogólny klimat w Europie jest nadal ponury" - komentuje analityk.
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Najgorszy III kwartał na rynku smartfonów od 2014 r.
Nie widać oznak poprawy. "Ponure perspektywy gospodarcze skłoniły konsumentów do opóźnienia zakupów" - komentuje analityk.
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