Tablety nieźle sobie poradziły
Promocje w czasie powrotu do szkoły i duży popyt w USA sprawiły, że na świecie w III kw. wzrost sprzedaż tabletów był dwucyfrowy.

Według IDC dostawy tabletów na światowy rynek w okresie lipiec – wrzesień 2014 r. były większe o 11,5 proc. niż rok wcześniej, a w porównaniu z II kw. br. wzrost wyniósł 11,2 proc. Dane uwzględniają także modele 2 w 1. Znacznie wzrosła sprzedaż w USA (+18,5 proc. r/r) do czego przyczyniła się oferta firmy telekomunikacyjnej Verizon oraz RCA – marki należącej do amerykańskiej spółki Venturer Electronics, która dzięki jednej dużej umowie w okresie powrotu do szkoły weszła do pierwszej piątki światowych producentów, zwiększając sprzedaż o blisko 200 proc. w porównaniu z III kw. ub.r., choć sprzęt tej marki był na rynku głównie w jednym kraju.
Jeśli chodzi o pozostałych vendorów, to Apple utrzymał pozycję lidera pomimo spadku sprzedaży o 12,8 proc. Numerem 2 jest nadal Samsung (+5,6 proc.). Firma więcej sprzedaje w USA i Afryce, gdzie konkurencja ze strony tanich chińskich marek jest mniejsza. Asus utrzymał przewagę nad Lenovo głównie dzięki popularności swoich urządzeń 2 w 1 z Windowsem.
Nadal rośnie udział w rynku marek spoza pierwszej piątki – w minionym kwartale wyniósł 41,8 proc. Analityk IDC zauważa, że choć najtańsi vendorzy, oferujący sprzęt za mniej niż 100 dol., sprzedawali dużo sprzętu, największe marki, jak Apple, zarabiały.
Dostawy tabletów na światowy rynek w III kw. 2014 r. (w mln szt. – dane wstępne)
Producent |
Dostawy w III kw. 2014 r. |
Udział w rynku w III kw. 2014 r. |
Dostawy w III kw. 2013 r. |
Udział w rynku w III kw. 2013 r. |
Wzrost rok do roku |
1. Apple |
12,3 |
22,8% |
14,1 |
29,2% |
-12,8% |
2. Samsung |
9,9 |
18,3% |
9,3 |
19,3% |
5,6% |
3. Asus |
3,5 |
6,5% |
3,6 |
7,4% |
-0,9% |
4. Lenovo |
3,0 |
5,7% |
2,3 |
4,8% |
30,6% |
5. RCA |
2,6 |
4,9% |
0,9 |
1,8% |
194,0% |
Inni |
22,5 |
41,8% |
18,1 |
37,4% |
24,4% |
Razem |
53,8 |
100,0% |
48,3 |
100,0% |
11,5% |
Źródło: IDC
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